Social media for trades businesses in Yukon, the Northwest Territories and Nunavut

The northern market for trades content

Whitehorse, Yellowknife and Iqaluit are the main centres, with communities such as Dawson, Watson Lake, Hay River, Inuvik, Fort Smith, Rankin Inlet and Cambridge Bay served by local businesses or crews flying in. Work ranges from residential renovations and repairs to large institutional and commercial projects.

Facebook is the main platform in most northern communities, and community pages carry a lot of influence. Social media is also a powerful recruiting tool, because skilled workers are hard to find and attract, and a page that shows a good crew culture helps.

Seasonality and filming

The North has long, very cold winters and short, bright summers with long daylight hours. For filming:

• capture heavily during the summer construction season
• keep cameras and phones warm in winter; batteries drain fast in the cold
• use winter for interior work, crew stories and recruitment posts
• show cold-weather know-how, such as how work is protected through freeze-up, because it builds credibility

Regulators worth knowing when you post

We link and summarise only. Contact the territorial office with compliance questions.

• Yukon: the Building Safety and Standards Branch issues permits and licences for building, plumbing, electrical, gas and more. The Yukon Workers' Safety and Compensation Board oversees workplace safety.
• Northwest Territories: Electrical and Mechanical Safety in the Department of Infrastructure covers electrical, gas, boilers and related work, with a new Technical Safety Act phasing in over several years.
• Nunavut: the Safety Services Division includes the offices of the chief building, electrical, and boiler and gas inspectors.
• One board, the WSCC, handles workers' safety and compensation for the NWT and Nunavut together.

Language rules in Nunavut

In Nunavut, the Inuit Language Protection Act means a private business's signs, posters and commercial ads must include Inuktut, given at least as much prominence as any other language, and customers must be able to get service in Inuktut. The Languages Commissioner of Nunavut oversees compliance. Plan Inuktut content from the start of any Nunavut campaign, and work with fluent speakers on it.

Privacy and consent

In very small communities, almost any photo of a home identifies the family who lives there. Ask for consent in writing, keep people, vehicles and recognisable buildings out of frame unless clearly agreed, and be especially careful with institutional and community buildings. Our photo consent guide sets out the routine.

Programs that make useful content

As of October 2026, Yukon lists Good Energy home energy rebates for upgrades including heat pumps and high-efficiency heating; current amounts weren't re-confirmed when we checked. In the NWT, the Arctic Energy Alliance offers Energy-Efficient Products rebates for the 2026/27 fiscal year while funds last, such as part of the cost of wood or pellet stoves. We couldn't verify a current territorial home heating rebate in Nunavut.

For relevant trades, explainer posts can help, provided they link to the program and tell viewers to confirm details.

Post ideas that suit northern communities

Formats that tend to fit northern trades:

• Cold-weather craft: how a crew protects a job site or materials through freeze-up.
• Apprentice and crew stories that support recruiting.
• Completed community projects, shared only with the client's written permission.

How we'd approach the North

For most northern trades, we'd recommend Facebook plus one other platform, a simple before-and-after system, and a recruitment-focused content stream showing the crew. For Nunavut, we plan Inuktut content from day one. Our platform playbooks explain the choice. Call, text or email to talk about your community.