Social media for trades across Canada

West Coast

British Columbia's southwest coast has mild, wet winters, so outdoor trades can film most of the year but fight grey light and rain for months at a time. The Interior and the North have colder, longer winters and a more compressed outdoor season.

That split shapes content. A Lower Mainland landscaper can post fresh work in February, while a Kelowna or Prince George crew will be leaning on banked summer footage. Community Facebook groups remain strong in smaller BC towns, and Instagram suits the renovation-heavy markets around Vancouver and Victoria. Technical Safety BC licenses gas and electrical contractors, which matters when you post about that work. See the British Columbia page.

Prairies

Alberta, Saskatchewan and Manitoba share long, cold winters and short, intense building seasons. For roofers, landscapers, concrete, fencing and exterior painters, that means a burst of filmable work between spring thaw and first snow, followed by months of planning and indoor projects.

Social content here works best when it's banked. Shoot heavily in summer, then use the winter for before-and-after recaps, explainers and indoor jobs. Southern Alberta's chinook winds bring odd mid-winter warm spells, which outdoor crews can use for quick filming days. Read the Alberta, Saskatchewan and Manitoba pages for regional detail.

Central Canada

Ontario and Quebec hold most of Canada's population and its most competitive trades markets. Southern Ontario winters are moderated by the Great Lakes, while Northern Ontario and much of Quebec have longer, colder seasons.

Two rules stand out for social media. In Ontario, ESA explains that only licensed electrical contractors may bid on or advertise electrical work, and a Reel is advertising. In Quebec, the OQLF sets out French-language requirements that extend to websites and social media for Quebec customers. See the Ontario and Quebec pages.

Atlantic Canada

New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador share maritime weather: damp, changeable winters, coastal storms, and short, busy summers. Tight-knit communities mean word of mouth travels fast, and Facebook remains central in many towns.

That makes consent and tone especially important. In a community where everyone knows whose house that is, keeping identifying details out of frame matters even more. Energy-efficiency programs for insulation, windows and heat pumps are active in parts of the region, giving renovation and insulation trades useful content topics, as long as posts tell people to confirm details with the program. See the New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador pages.

The North

Yukon, the Northwest Territories and Nunavut have long, very cold winters and small, widely spread populations. Trades businesses often serve communities hundreds of kilometres apart, and many jobs are commercial, institutional or government work where site filming is restricted.

Social media in the North is less about reach and more about trust and recruitment. Short, respectful posts about local crews and completed work, with explicit permission, tend to suit these markets. Nunavut's Inuit Language Protection Act requirements apply to commercial advertising, so plan for Inuktut from the start. See the territories page.

What stays the same everywhere

Wherever you work, the fundamentals don't change:

• Ask for consent before filming in a customer's home, as set out in the photo consent guide
• Keep addresses, plates, faces and personal items out of frame
• Pick two platforms and post consistently
• Measure enquiries, not likes
• Follow your provincial regulator's rules about who may advertise regulated work

We work with every region, with Trades.Social consultations by video call or in person as well as phone, text and email. Our services overview explains what we do, and the contact page explains how to reach us.